Ghana’s Customer Choice Awards Will Utilize Technology to Promote Excellence in Customer Experience in Ghana.Eltor Consult, a customer experience training and advocacy outfit, will host a launch reception for Ghana’s Customer Choice Awards on the 14th of September 2018 at the African Regent Hotel. The launch reception will be followed by the Customer Choice Awards ceremony in January 2019 which will recognize and celebrate businesses and organizations that provide outstanding customer experiences. The awards will feature a voting process entirely in the hands of consumers who will decide which businesses they deem as customer-centric via Speakupp, a social feedback and survey app.
“The Customer Choice Awards will utilize a tech-based voting process to provide customers and end users of products and services on the Ghanaian market an opportunity to have their voices heard” shares Etornam James Flolu, the Founder and CEO of Eltor Consult, a business consultancy firm that advocates, promotes and trains individuals and organizations on customer service related issues.
Customers will make their experiences known with the use of Speakupp, a mobile and web-based survey app that enables users to create polls and vote via app web browser or USSD short code. Businesses who are nominated can invite and encourage their customers to participate in the voting process through the various channels. Consumers have the option of giving any form of feedback be it positive or negative.
“By using technology to monitor consumer preference, we will be able to ultimately generate a comprehensive customer experience study that is worth assessing for research and development, tracking the customer experience quality of businesses and a reference point from which businesses can improve service delivery in the country,” adds Etornam.
The Customer Choice Awards is open to any business operating in Ghana as long as it is approved by a regulatory body such as the Registrar General’s Department, Ghana Standards Authority and Ghana Revenue Authority among others. The launch will be held to announce nominees, explain the voting process to stakeholders and share details for the awards ceremony which will be held in January 2019.