The Covid-19 pandemic had abruptly halted fashion events worldwide and the African continent wasn’t left out. In Ghana, fashion events were essential to the livelihood of models. This pause also led to African models, like many around the world working in industries impacted by the pandemic, questioning where their next paycheck would come from as the world went into lockdown unleashing a devastating impact on the global fashion industry.
And though certain modelling agencies are focused on commercial shoots for national and international brands to keep their models employed, the effects of Covid-19 were still resonant in the industry. But amid Covid-19, there are pertinent issues that have been raised by several models in Accra, the Capital of Ghana where modelling has been a booming business for many.
For Model Amaka Oguike and her compatriots, the return of shows after Covid-19 proved a great boost but this downtime had also given the Nigerian model time to reflect, noting that the problems the industry faces predate the Covid-19 pandemic.
Clearly, the impotence of the fashion industry has also compelled efficacious multiple award-winning Ghanaian model GlennSamm better known as Samuel Glenn Semakor to register his displeasure about the current state of the fashion industry in an Instagram post.
From GlennSamm’s instagram post, 3 key factors are slowing down the growth of the fashion industry in Ghana. From Lack of Collaborations, to Disrespect from some local designers and Unstable income.
With his Afrocentric fashion sense and royal appearance GlennSamm has been featured on many international publications like BBC, Vogue Magazine, just to mention a few. Beyond that, he has also worked with the likes of Stonebwoy, Ice Prince, Wakayna, Jah Phinga and other notable names as PR. He’s a native of Keta in the Volta Region but resides in Ashaiman.