Sarkodie and six other celebrities have been named as brand influencers for Ghana’s leading non-alcoholic malt beverage brand, Malta Guinness.
The other celebrities are actress and radio personality Naa Ashorkor Doku Mensah, Afro-pop artiste Sister Derby, ‘YOLO’ actor Aaron Adatsi, television host Giovani Caleb, celebrity TV presenter Regina Van-Helvert and medical practitioner and show host Dr. Vanessa Mensah-Karbo, will also represent the Malta Guinness brand for the campaign period.
The celebrities will feature in a new campaign that will run on social media platforms for a period of four months, which seek to reach the 18-24 demography.
The campaign christened ‘Enjoy A World of Goodness’ is expected to inspire and motivate audiences to feel and be their best, be positive and have hope about themselves and their world.
Rooted in the brand’s philosophy of creating a can-do attitude in its consumers, the ‘Enjoy A World of Goodness’ campaign kicked off in August 2020 and will be brought to life through a series of experiential activations and pop-cultural immersions led by Sarkodie and other celebrities.
— Sarkodie (@sarkodie) September 19, 2020
“These are people who have so much to offer their followers and so it makes perfect sense that a brand like Malta Guinness would partner them to inspire their followers to be the best versions of themselves,” the Marketing & Innovation Director at Diageo, Samori Gambrah, said.
Malta Guinness has built a reputation of being a youthful, exciting and energetic brand. As it grows and evolves, the brand seeks to establish itself as a leader in Africa.
“Turning 30 years gave us the impetus of starting the journey of driving meaningfulness among 18-24 demography through culture, partnerships and influencers. Our focus is to grow penetration and salience to establish Ghana as the biggest Malta Guinness market in Africa,” the Marketing Manager of Guinness Stout and Malta Guinness at Diageo, Samuel Dery, added.