Based on publicly available data from international organizations including the International Labour Organization, UNESCO and the Global Entrepreneurship Monitor, the global Index tracks the progress and achievements of women entrepreneurs and business owners at three levels: (i) Women’s Advancement Outcomes, (ii) Knowledge Assets & Financial Access, and (iii) Supporting Entrepreneurial Factors.
The results reaffirmed that women are able to make further business inroads and have higher labour force participation rates in open and vibrant markets where the support for SMEs and ease of doing business are high. They are also able to draw from enabling resources, including access to capital, financial services and academic programs.
Although the available support in open markets is a significant indicator of success, the Index also revealed that it is not the only consideration. Despite traditionally featuring less favourable conditions, five of the eight African countries evaluated in this Index made it into the top 10 markets leading in women business ownerships. These “driven-by-necessity” entrepreneurs are determined to succeed despite a lack of financial capital and access to enabling services.
Beatrice Cornacchia, Mastercard’s Head of Marketing and Communications for the Middle East and Africa, said: “Women entrepreneurs continue to have a direct impact on economic growth and the wellbeing of society. In sub-Saharan Africa in particular, women continue to demonstrate an unwavering commitment to supporting their communities through entrepreneurship. But to unlock the full potential of the African continent, we must continue to foster an entrepreneurship ecosystem for women that helps them to overcome barriers – whether cultural, legal, social or traditional.”
Other key African insights:
Women are achieving gender parity with men in terms of entrepreneurial activity in several markets including Ghana, Nigeria and Uganda. Meanwhile, improvements in Angola and Malawi, also helped narrow gender disparity.
In addition to shining a light on the progress of women entrepreneurs on a global and regional scale, Mastercard is committed to designing a better world for women that creates limitless possibilities for us all. In Africa and South East Asia, Mastercard is fuelling women-led businesses with access to micro-credit and new digital marketplaces through platforms like Jaza Duka and the Mastercard Farmer Network. In South Africa, Mastercard has collaborated with Junior Achievement South Africa to run a 20-week entrepreneurial development programme, empowering women between the ages of 18 and 35 to start and run their own businesses. Furthermore, the Mastercard Center for Inclusive Growth is providing philanthropic support to enable financial literacy training and access to vital tools and services for women entrepreneurs in underserved markets.