Jack Daniel’s is set to launch JD MUSIC FEST Accra’s biggest street music festival on the 25th of August, to celebrate the authenticity and independence of Ghanaian music. The free concert will transform the streets of Osu Close into a buzzing arena of live afro beats, dance hall and electro music featuring some of Ghana’s up and coming acts.

“Jack Daniel’s has been a supporter of live music for over 150 years, music has always been a part of the brand’s DNA. Jack Daniel’s history with music goes all the way back to its founder Jasper Newton “Jack” Daniel who was a great lover of music. With JD Music Fest, Jack Daniel’s will celebrate it’s musical heritage through Ghanaian music and artists as a reflection of the motto: “Have it Jack’s Way. On the Rocks, with Great Music in Great Company,” shares Richard Bouclaous, the Jack Daniel’s Ghana, Brand Manager.

Jack Daniel’s comes from America’s oldest registered distillery, the Jack Daniel Distillery founded in 1866 by Mr. Jack Daniel in Lynchburg , Tennessee and is one of the most well-known producers of whiskey in the world. Jack Daniel’s Tennessee Whiskey is made with the finest corn, rye and barley malt and has a distinctive character that is the result of natural fermentation, careful distillation, and use of the Distillery’s iron-free water from the Cave Spring that runs at a constant 56° F.

Jack Daniel’s has sponsored and hosted music festivals and concerts worldwide and has had close friendships with legendary musical artists such as Frank Sinatra, Florence and the Machine and Franz Ferdinard to name a few. In Ghana, the brand has hosted the JD NightLife Awards Ceremony to award Ghanaians and organisations in the nightlife industry that reflect the Jack Daniel’s brand values.

“We are thrilled to host JD Music Fest to provide an opportunity for lovers of music and Jack Daniel’s to celebrate Ghana’s thriving music scene in the heart of the community. Jack Daniel’s has one of the most enduring relationships between a brand and popular music which has contributed to the brand as an icon. The festival line up will feature many Ghanaian artists and DJs who are also on their way to icon status, ” adds Bouclaous.

JD Music Fest will be a free street music festival held on the 25th August in Osu Close. Attendees must be age 21 and older to gain admission.