#Indaba2018: Africa’s Biggest Travel and Trade Show kicks off with BONday

#Indaba2018: Africa’s Biggest Travel and Trade Show kicks off with BONdayDurban has beautiful golden beaches and humid subtropical climate you can take some time before, after and in-between the show to experience. The KwaZulu Natal Province in South Africa happens to be one of the self-styled playgrounds for tourism, trade, and nightlife.

From the world’s highest bungee swing to uShaka Marine World where a world-class water park and amazing dolphin show gives you a treat while taking time to relax at the shore and back to the eclectic mix of cultures, architecture, and best cuisines that makes up your stay, Durban there is so much to do.

With products from 21 countries and a bigger selection of small business products rounded by a plethora of business stories, Indaba 2018 is the spot to be.

Hosted inside the magnificent Durban ICC, “African’s Leading Meeting and Conference Centre”, the global event is expected to feature Nelson Mandela’s centenary celebration with 100 Madiba experiences at this year’s show.

An exciting line-up of speakers and topics have been arranged for the Business Opportunity Networking Day, commonly known as BONDay at the 2018 Indaba Travel show.

BONDay is designed to provide educational sessions for attendees to learn more about the new industry trends that will ultimately contribute to the growth of their businesses.

Africa’s Travel Indaba, hosted and presented by South African Tourism, kicked off on Monday, 07 May 2018, with the BONDay talks setting the scene for a wonderful week’s activities.

#Indaba2018: Africa’s Biggest Travel and Trade Show kicks off with BONdayFor the first time, BONDay discussions were open to the public and not only for Indaba exhibitors and buyers. Some to the topics discussed today were: Blockchain and the travel industry; where Bronwyn Williams, a trends guru shared how the blockchain technology behind the crypto-craze is re-defining the Internet, the global economy and the next wave of digital disruption and how this will affect the travel industry.  Marketing: The Art of Storytelling – our stories, our way; “African Stories, Your Success” – this session was also created for all the marketing and sales teams in that industry where experts shared thoughts on how African stories can be shared with the world today. Expect tips and ideas on how to improve your story-telling marketing approach were some of the key points noted.

Sales: Domestic Tourism trends on the continent and Skills: “Let’s Talk Conservation – curated by Conservation Lab” were the last two topics discussed. Sales tackled how to explore the best ways to package products and services for local domestic travel growth while Skills came across as a workshop for exhibitors wanting to get more involved in the conservation narrative on the continent.

The year’s 12 country tourism boards who also confirmed as exhibitors agree patrons will be spoilt for choice with products and services from the Continent.

Africa’s total share of the global travel market currently stands at 5% and is growing at a higher rate than global travel figures (UNWTO 2017). 62 million travellers visited Africa in 2017 and in line with global traveller trends for more authentic immersive experiences this can only grow further!

Around 7 000 exhibitors, buyers, media and industry professionals are expected to attend this year’s event at the Inkosi Albert Luthuli International Convention Centre.


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