Ghanaian International Model and TV personality, Edem Fairre has spread her wings as she has just been appointed as the new model and ambassador for Woodin Ghana’s CONNECXION DE WOODIN collection.
Woodin, Africa’s number 1 retail brand is a truly African brand that is inspired by African culture and art. Woodin is the first African brand offering a contemporary and wholly African fashion range for style savvy individuals. Their limited edition fabrics, ready-to-wear outfits, and fashionable accessories are constantly evolving to define a new African fashion identity.
The Super Model has walked several runways across the country; worked with known brands like Maxx international, Beige Capital Bank, Ernest Chemist, and a lot more as well as various fashion designers. She made it on the top 10 list of the best-dressed celebrities on the red carpet at the 2016 Ghana movie awards and Vodafone Ghana music awards.
This is an addition to her recent endorsements. She will work closely with the Woodin brand in Ghana for CONNECXION DE WOODIN collection campaign, interacting with consumers and encouraging the incorporation of attires made with African prints into everyday life. Along with their promotion, Edem also released her latest pictorial with Woodin on her social media pages.
Connexion de woodin is a ready- to- wear collection and the designs embedded in the African heritage is combined with trendy stripes in a harmonious blend of African colors. This collection has several styles for men and women, suitable for all occasions.
Edem Fairre is a young and energetic model. She represents the spirit of the Woodin brand which is youthful, versatile, creative and African. In expressing her excitement about her new deal, Edem stated that “Africans have a lot to offer the world. I’m excited to be a part of this because I believe in Africa and in our rich culture and I’m proud to be African, just like my CONNECXION DE WOODIN”. The collection is available for purchase in all Woodin stores nationwide.